The 31-year-old, who has admitted to spending more than £1million on various cosmetic procedures, launched her new Douvall’s range at Urban Retreat in Kingston recently.
Alicia and her daughter, Georgia |
Together with her daughter, Georgia, she went to seek out a women’s cooperative in Essuria that combined traditional extraction methods with the very latest technology to deliver the superior quality she was looking for.
Alicia decided to create the brand after realising through her own experiences that harsh invasive treatments don’t work in the long run and it is better to uncover more natural secrets to beauty.
"I wanted to create an effective, non invasive product that really works to transform skin and I am delighted to say that Douvall’s Organic Argan Oil does this," she said: "My daughter Georgia and her friends are also devotees to its skin balancing properties."
The range includes a moisturiser (£25/50ml, £12/15ml), all-in-one cleanser (£28 for 150ml) and bronzing oil (£32 for 50ml/£14 for 15ml), is available at Urban Retreat, 42 Union Street, Kingston upon Thames.