Denim boutique owner Donna Ida is set to launch a new denim label.
The new label, Ida by Donna Ida, will comprise a collection of true-waisted, tailored jeans with classic co-ordinates and will be available at her Guildford store on Swan Lane from Spring 2013.
"IDA was born from a need to satisfy an increasing customer demand towards high-waisted fashion styles," said Donna, who is originally from Australia.
"I am constantly reaching for high-waisted styles within my own denim wardrobe but find I am limited from a fashion point of view. High-waisted is chic, stylish, and comfortable to wear and creates a beautiful silhouette. For me this is the modern yet timeless way to wear denim."
The Guildford boutique can be contacted on 01483 569330. Alternatively visit ww.donnaida.com to view the current collections available in store.
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